KO on commodities

In the Global Crisis, Coke CEO Muhtar Kent Sees Headwinds -- and Tailwinds - Knowledge@Wharton

He sees two big obstacles ahead. One is dwindling energy supplies and higher fuel costs, which he predicts will continue for the next dozen years despite the current short-term collapse of crude oil prices. The other is a shortage of critical food commodities. "The introduction of fuels like ethanol, along with erratic weather because of global warning, will be partly responsible for food shortages as well as rising prices for commodities. That's going to put incredible pressure on the supply chains of countries

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